New york Yankees Pinstripe Bowl
2023, 2 Weeks
Project Delegated by Canary Marketing LLC
Photography: @nataliemstudios
Challenge:
The Yankees marketing team needed a custom T-shirt design for the 2023 Pinstripe Bowl — a national collegiate Division I football game held at Yankee Stadium. The shirt needed to resonate with players, coaches, and VIP guests from both the Rutgers Scarlet Knights and the Miami Hurricanes, while honoring the tradition and prestige of the event.
Role:
As the lead and sole designer, I conceptualized and executed the T-shirt design from start to finish. I collaborated closely with the Yankees marketing team to ensure the design aligned with their creative direction and event branding, balancing team representation with the historic legacy of the stadium.
Impact:
The final design was successfully distributed to all players, coaches, and VIP guests at the game. It was well received and worn proudly throughout the event, helping to solidify a unified and memorable visual moment for attendees.
Deliverables:
Custom T-shirt design
Production-ready artwork and specs
Collaboration and approval cycles with the Yankees marketing team
Matching Beanie Design and women’s sweater option
Skills:
Apparel design
Branding and visual storytelling
Production file preparation
Stakeholder collaboration
Sports and event-focused design
Tools:
Adobe Illustrator
Adobe Photoshop
