Brand identity for Willa Westeat
Logo design, visual identity system, and brand book for photographer and videographer, Willa Westneat
Role: Contract Designer
Project: 3-Week Project · April 2025
Tools: Adobe Creative Cloud
Developed a timeless, adaptable logo and visual identity system aligned with Willa’s brand messaging and artistic vision for use across digital and print applications.
Concept
Champagne Cowboy reimagines the spirit of the American cowboy through a lens that feels celebratory, modern, and distinctly urban. Located in Arlington—positioned between two major Texas cities—the concept acts as a cultural bridge, blending the grit and iconography of cowboy heritage with the energy of a growing, contemporary social scene.
Rather than leaning rustic or nostalgic, the brand embraces a playful, elevated take on Western identity—where boots meet bubbles, and tradition meets bold expression. Champagne Cowboy captures a sense of occasion: lively, magnetic, and a little unexpected. It’s a place where classic Western motifs are reinterpreted with character, confidence and style—designed to resonate with a wide audience while still feeling rooted in Texas culture.
Design Approach
Willa is a photographer and videographer known for unconventional portraits that explore layered identity through multiple frames of a single subject. Drawing from this approach, I designed a logo and visual identity that mirrors this dimensionality, reflecting the complexity and nuance of her work.
