LOGO AND BRANDING: WILLA WESTNEAT
Logo design and brand identity system for photographer and videographer, Willa Westneat.
3-Week Project · April 2025
Role: Contract Designer;
Developed a timeless, adaptable logo and visual identity system aligned with Willa’s brand messaging and artistic vision for use across digital and print applications.
Tools: Adobe CC
BACkground:
Willa is a photographer and videographer known for unconventional portraits that explore layered identity through multiple frames of a single subject. Drawing from this approach, I designed a logo and visual identity that mirrors this dimensionality, reflecting the complexity and nuance of her work.
BRAND SYSTEM:
Developed a streamlined brand book that defines consistent use of Willa’s brand assets, reinforcing a refined, versatile identity that distinguishes her work across platforms.
Brand Book:
Brand Storytelling, Messaging, and Goals
Visual Identity System: Logo & Wordmark, Brand Color, and Typography
Business System: Business Cards for Print, Digital Card in Motion, Brochure
Digital Presence: Web Pages and Layout
WEBSITE REFRESH:
Developed web pages consistent with Willa’s branding to showcase her work with clarity and impact.
