The 2024 super bowl with visa
Backpack design for Visa Activation at the 2024 Superbowl
3-Month Project · Dec 2023 – Feb 2024
Visa · Delegated by Canary Marketing
Role: Designer
Designed and produced a custom backpack that functioned as a practical, high-quality gift while integrating elements like NFC technology and customizations to create an engaging, personalized experience for each guest.
Tools: Adobe CC
BACKPACK DESIGN
Complete with zipper pulls made of football leather, lining material made of football jerseys, and a scannable NFC tag with interactive superbowl video.
ACTIVation designs
Created templates for the on-site activation, allowing for personalized designs to be added in real time.
SCAnnable NFC Tag
Near Field Communication tag leading to Visa Superbowl video.
