TEDx
Conference Branding and Event design
2021- 2022, 1 year
Challenge:
Design and implement a visual identity for the TEDx San Luis Obispo 2022 conference around the theme “Transcending the Norm”, ensuring consistent, clear communication across all digital, print, and environmental touchpoints—while also supporting the event’s operations and speaker needs on the day of.
Role:
As the lead designer, I developed the conference’s brand identity, designed social content, printed materials, and sponsorship/speaker packets, and ensured cohesive execution across all assets. I also collaborated with one of the speakers to design presentation slides tailored to her research and worked as part of the core production team during the live event to help manage and film the conference.
Impact:
The event theme was brought to life with clarity and resonance, and the conference was extremely successful.
Deliverables:
Full branding of the conference theme “Transcending the Norm”
Social media graphics and promotional materials
Speaker and sponsorship communication packets
Printed event materials: lanyards, signage of all sizes
Custom speaker presentation slides
Day-of conference management and assistance
Skills:
Brand identity development
Social and digital content design
Event collateral and environmental graphics
Presentation design
Cross-functional communication and team collaboration
Live event production and operations
Tools:
Adobe AfterEffects
Adobe Illustrator
Adobe Photoshop
Slides
Lanyards
Social Media Content: Introducing the Speakers on Instagram Stories
Social Media Content:
REVEAL POSTS
Speaker and Sponsorship PacketS
Branded Layout Design
