SNAPCHAT SNAPPY MEALS

event gifting + Activation

for Snapchat, 2023, 2 Weeks

Delegated by Canary Marketing LLC @canarymarketing

Challenge:

Create an eye-catching, playful gifting experience for Snapchat’s presence at the 2023 McDonald’s conference that aligned with both brands’ identities. The kit needed to stand out among other activations while remaining cohesive, memorable, and snackable — literally and visually.

Role:

As the lead designer, I conceptualized and designed the full ‘Snappy Meals’ kit experience, from custom snack packaging and apparel to the overall packaging system. I worked closely with Snapchat’s marketing team to ensure all visual elements aligned with Snapchat’s tone and playful spirit, while still feeling polished and event-appropriate.

Impact:

The final kit was a hit among conference attendees. The snack -themed approach and ’snappy meal’ reference offered an unexpected and fun brand moment that reinforced Snapchat’s presence and made a lasting impression at the event.

Deliverables:

Custom T-shirt design

Embroidered hat

Two unique packaging box designs

Custom chocolate bar packaging

Decorated pretzel and chip package designs

Skills:

Packaging and product design

Apparel design

Branding and storytelling through physical kits

Client collaboration and creative direction

Print production and vendor coordination

Tools:

Adobe Illustrator

Adobe Photoshop

3D Package Design Concepting:

  1. Window/‘ Peek-a-Boo’ Packaging

  2. Snapchat Ghost Cut Out

  3. Snapchat Ghost Handle

Snack, Packaging, and Apparel Concepting:

Collab concepting

Snapchat X McDonald’s Collaboration
Packaging + Stickers