SNAPCHAT SNAPPY MEALS

Event Gifting and Activation

2-Week Project · 2023
Snapchat · Delegated by Canary Marketing

Role: Lead Designer
Designed and produced an eye-catching kit-gifting experience for Snapchat’s presence at the 2023 McDonald’s conference that aligned with both brands’ identities. Designed custom snack packaging and apparel, as well as the overall packaging system of the kits.

Tools: Adobe CC

3D Package Design directions

  1. Window/‘ Peek-a-Boo’ Packaging

  2. Snapchat Ghost Cut Out

  3. Snapchat Ghost Handle

Snack, Packaging, and Apparel Concepting

Collab concepting

Snapchat X McDonald’s Collaboration
Packaging + Stickers