2024 Superbowl
with Visa

Backpack design for Visa Activation at the 2024 Superbowl

3-Month Project · Dec 2023 – Feb 2024
Delegated by Canary Marketing

Client: Visa

Role: Lead Designer;
Designed and produced a custom backpack that functioned as a practical, high-quality gift while integrating elements like NFC technology and customizations to create an engaging, personalized experience for each guest.

Tools: Adobe CC