2024 Superbowl
with Visa
Backpack design for Visa Activation at the 2024 Superbowl
3-Month Project · Dec 2023 – Feb 2024
Visa · Delegated by Canary Marketing
Role: Designer; Designed and produced a custom backpack that functioned as a practical, high-quality gift while integrating elements like NFC technology and customizations to create an engaging, personalized experience for each guest.
Tools: Adobe CC
Scannable NFC Tag and
On-Site Activation
Near Field Communication tag leading to Visa Superbowl video.
