PINTEREST 2023 creators WEBSTORE
2023, 3 Weeks for Design, 2 Months for Production
For Pinterest: www.pinterest.com
Delegated by Canary Marketing LLC @canarymarketing
Challenge:
Pinterest needed a custom gifting experience for their 2023 Creators campaign, including a responsive web store and branded merchandise that felt personal, elevated, and aligned with the platform’s creative spirit. The challenge was to create a seamless ‘summer themed’ experience that felt both curated and joyful.
Role:
As the lead designer, I designed six distinct gift products, each with individualized graphic customizations for the gifting experience. I led the creation of the web-based store — designing layouts, wireframes, typography, buttons, and writing UX copy — while collaborating closely with Pinterest’s marketing and production teams to bring everything to life.
Impact:
The project was a success and received strong internal feedback for its thoughtful design and user experience. The gifting initiative delighted creators and strengthened brand loyalty. It also led to the design of several additional web stores for Pinterest, expanding my role and deepening my partnership with the team.
Deliverables:
Six custom-designed products with individualized graphics
Responsive web store UI/UX design
UX writing and CTA copy
Custom merch design
Production-ready assets and mockups
Skills:
Product and merchandise design
UI/UX design
Wireframing
UX writing
Branding and systems thinking
Cross-functional collaboration
Scalable design systems
Tools:
Shopify
Adobe Illustrator
Adobe Photoshop
Wireframing For Pinterest
UX Design of a Pinterest Web-Based storefront
With Pinterest branded UI elements and interactivity, such as a custom (Pinterest Icon) mouse cursor, an image hover effect for the product mocks, and Pinterest-branded colors, shapes, icons, and buttons, employees were invited to navigate through this summer themed virtual store, to pick gifts for their Creators Bootcamp.
Gifts and Graphic Customizations for summer themed gifts
MORE FOR
PINTEREST…
Below you will see custom Illustrative work on things like pens, notebooks, tumblers, and candles, as well as the custom development of products like shopping bags and purses. I designed gifting kits for events and Pinterest groups like a Pickleball Kit for an event gifting, and a baby kit for soon-to-be parents.
Pinterest, being such a broad visual discovery engine with billions of Pins to explore, often supplied me with unique and stimulating design requests that allowed for much creative freedom.
Custom Art and Product Creation for Pinterest in Dublin Merchandise
Custom Art for Pinterest Holiday Pickleball Kit
Custom Art for Pinterest Gift Drops
Custom Art for Pinterest Off-site Event
Custom Art and Branding for Pinterest Predicts Event Kit in NYC
Custom Art and Branding for Pinterest Predicts Event Kit in NYC
Custom Art for Gift Packaging
Custom Design for Gift Drop
Custom Bag Creation: Product Templating, Fabric Color Matching, and Woven Material Capabilities
Collaboration Gifting Designs
Holiday Collaboration Design and Gifting
Product Design and Custom Creation of Holiday Store Items
Design of Custom Pinterest New Years Candle Label
Custom Design for Pinterest Gift Drop and reorders for Pinterest Web-Store
Custom Art for Pinterest Baby Kit, available on internal Pinterest Web-Store
Debossed Backpack for Gift Drop
Email CTA’s
As marketing, I often designed things like Email CTA’s and GIFS to keep users up-to-date on giftings and lead them to the gifting sites we created.
Web-based store banners
The following are banners designed for different Pinterest Web-based stores, made to launch different events, internal swag drops, and holiday giftings.
My role with Pinterest involved designing and producing the custom merchandise advertised on the banners, wire-framing webpage layouts, and designing other UI elements like banners, typography, colors, and buttons, for best user-experience and alignment with the Pinterest brand.
