2023 OUTSIDE LANDS MUSIC FESTIVAL
Festival Merchandise Design and Event Kitting
2-Month Project · July – August 2023
Delegated by Canary Marketing
Outside Lands Music Festival via Active Planet, San Francisco, CA
Role: Lead Designer
Designed and produced ticketing and VIP gift kitting materials in alignment with Outside Lands Music Festival’s 2023 branding.
Photography by @nataliemstudios @canarymarketing
Tools: Adobe CC
PATCH Concepting & DeSign
Developed designs for the attendee patch, a festival tradition included with every ticket, adhering to brand guidelines, color palette, typography, and core visual assets to ensure alignment with the festival’s identity.
APPROVED PATCH Design
FinalizEd TICKETING
Kit items
TEMPORARY TATTOO sheet
With the patch taking a more conservative approach to appeal to all attendees, the temporary tattoos explored the more playful designs for attendee customization.
VIP GIFTING
Designed and developed a range of VIP attendee merchandise, including a custom deck of playing cards, drink koozies, and keychains.
