BRANDING Kit for La Cucina Lucrezia
2 Weeks | 2025
Challenge:
Create a modern brand identity for La Cucina Lucrezia. The challenge was to create a visual identity that honored Italian tradition while feeling fresh, stylish, and elevated
Role:
As the sole designer, I led the concepting and execution of the brand identity, designing the logo, brand system, website layout, and merchandise to build a cohesive and memorable presence.
Impact:
The final identity balanced elegance and style — giving La Cucina Lucrezia a timeless look that felt personal and full of story.
Deliverables:
Logo and brand system (colors, type, icons, photography)
Website design and layout
Branded merchandise (tote, apron, matchbooks, etc.)
Skills:
Branding and identity systems
Web and UI design
Visual storytelling
Print and merchandise design
Concept development
Tools:
Adobe Illustrator
Figma
