Creative direction and brand identity for Kay’s Gochujang, a character-driven mock product designed to stand out on modern grocery shelves.
3-Week Mock Project · April 2024
Role: Defined the creative direction and brand system for Kay’s Gochujang, designing a mascot-led identity, packaging concept, and visual framework optimized for retail shelf impact.
Tools: Adobe CC
Branding for Kay’s Gochujang
Design Process
AND CREATIVE DIRECTION
Brand Messaging, Brand Goals, and Visual Language
