Instacart 2023 Ad week

Brand identity and experiential design for Snowflake’s Annual Sales Kickoff

3-Week Project · 2022
Instacart · Ad Week, New York City, NY

Role: Lead Designer
Conceptualized and executed an interactive activation for Instacart at Advertising Week New York, featuring a custom walk-in cart structure as the their central experience. Designed and produced all attendee gifts, leading production and partnering closely with the Instacart team to ensure brand and strategic alignment.

Tools: Adobe CC

Final Gifts & branding

At the event

This client's goal was to ‘deliver coziness’ through an immersive experience and also through their product choices. We developed many options for gifts, whittling down to a cozy camping-style mug, branded socks, blankets, and beanies. I kept branding simple, elevated, and consistent to emphasize a cohesive experience.