VR BODEGA STOREfront
Merchandise and packaging design for immersive VR storefront.
3-Month Project · Oct – Dec 2023
Canary Marketing · San Francisco, CA
Role: Graphic Designer
Designed and produced a sweatshirt and its respective pizza box packaging for an ‘Italian Bodega’-themed holiday VR storefront experience.
Team: Canary Marketing
Photography: @nataliemstudios @canarymarketing
Tools: Adobe CC
Background
In preparation for the holiday season, the design team at Canary Marketing created custom merchandise and packagings to be displayed and purchased from a Virtual Reality Gift Store.
The theme and layout of the store and the gifts was an Italian Bodega, referencing food, beverages, and other things found in a Bodega. Each designer was assigned a merchandise item to be delivered in a custom-designed food package.
My role was the customization and creation of the sweatshirt and its respective ‘pizza box’ packaging.
Sweatshirt Design
Inspired by Dean Martin’s song, That’s Amore.
[Chorus]
When the moon hits your eyer
Like a big pizza pie, that’s amore
When the world seems to shine
Like you’ve had too much wine, that’s amore
Initital Sketches
FINAL DESIGNS
Custom Yoke and hem Tag
Good Things Come in
Pizza Boxes
Pizza Box Packaging Design for Sweatshirt Delivery
